LinkedIn is finally leveraging its relationship with Open AI. Since both companies are now owned by Microsoft, a collaboration between both platforms isn’t far-fetched. LinkedIn is now introducing a new feature, implementing generative AI tools within the social network. These AI tools will help you write resumes and cover letters and evaluate qualifications for job postings. But Is the AI tool a game changer for LinkedIn?
Features of LinkedIn’s AI Career Tools
LinkedIn is introducing chats with generative AI career coaches based on real people.
- Resume and Cover Letter: AI will help you write professional resumes and cover letters.
- Qualification Evaluation: Get feedback on your qualifications for job postings.
- Premium Member Benefits: Premium members can ask AI chatbot questions about career development, such as salary negotiation tips.
AI is not new to LinkedIn, but now it’s being pushed from the top down. Microsoft CEO Satya Nadella has said that AI should be included in every application, and LinkedIn is following suit.
Open AI and Microsoft
Microsoft has added a chatbot to Bing search using OpenAI’s GPT-4 language model. They’ve also introduced “copilots” in apps like Word, where the tool can create entire documents from a few prompts. LinkedIn’s version of these copilots is an AI program using GPT models that power ChatGPT. These tools help companies write job descriptions and help you write to hiring teams to enhance your profile or craft a message.
However, this is just the start. Eran Berger, LinkedIn’s product engineering lead, sees a future where you can tell the AI copilot what you want to do, what kind of work culture you prefer, and what you’re looking for in terms of compensation. The co-pilot will then find job opportunities for you, help you write applications, and prepare for interviews. Berger says that to get to this AI-powered future, LinkedIn has mobilized its engineers for a big, from-the-ground-up project. Unlike previous efforts driven by urgency, this one is driven by ambition, and the platform will live throughout the development process.
LinkedIn and Match Inefficiency?
Although LinkedIn is rolling out a new AI tool, the conversation on the Chad and Cheese Podcast highlights how they still haven’t fixed the biggest problem: candidate matching.
LinkedIn has been the leader in professional networking for years, and it has a ton of tools for job seekers and employers. However, the core problem remains matching candidates with the right jobs. They prioritize content from friends over curating feeds based on individual interests and preferences. While this has its merits—no need to adjust any settings—it often means no meaningful content.
The current system has been failing to deliver relevant content as a leading platform. Better algorithms that match user preferences will make users more satisfied and engaged. Regardless, the introduction of generative AI within LinkedIn could be a step in the right direction.
